vonjobi: wow, congratulations! kelan ang trip? i hope i'll be around when you come. had a good time with diosa last...
Keith Bacongco: Knowing Nograles and his Big Boss...garapalan na lang talaga.
Vinia Datinguinoo Mukherjee: Congratulations, PCIJ! Mabuhay kayo!
Lead Philippines: But without credible mass media there, what is left to protect the people..?
vonjobi: it's juned sOniDo.

Latest Message 5 months ago

hopeless_race : Lets not just focus sa mga malversation of funds, sa mga overpricing..ating pagtuunan ng atensyon ang diskarte ng mga politiko na umuutang ng bilyon bilyon sa gobyerno."Small time" ang ibang pamamaraan ng pangungurakot kumpara sa pag-utang sa gobyerno ng bilyon na tunay ngang masasabing "pinaka big-time" at wala pang sabit.
hopeless_race : Mukhang tikom ang bibig ng lahat pagdating sa diskarte ng mga politiko sa pagutang ng mga bilyon bilyon sa gobyerno na tinatakbuhan. Itong pamamaraan na ito ang tunay na kumakain ng malaking porsyento ng ating national budget batay na din sa sinasabi ng world bank.
hopeless_race : Pakisilip naman po ang mga utang ni Villar sa BSP, ang mga utang nila RAMON JACINTO, RONNIE ZAMORA, JOE DE VENECIA at madami pang ibang mga pulitiko. Iilan lamang yan sa mga nababanggit sa balita na may mga malalaking utang sa gobyerno.
hopeless_race : Nagmimistulang "small time" lamang ang malversation of funds kumpara sa laki ng kinakamal ng mga umuutang sa gobyerno. At ito ay malinaw na natatakbuhan dahil hindi nga naman pwede makulong ang may-ari ng kumpanya sa pagkaka-utang lamang. Tunay na mga tuso at magagaling sa batas itong mga politiko natin. Masasabi ko na malamang lahat ng mga politiko ganito ang diskarte...wala pang kulong.
hopeless_race : PCIJ pkitingnan naman po ang mga gaya ni Villar na my malaking utang sa Gobyerno pero tinatakbuhan. Magtatayo ng kumpanya at uutang ng bilyon bilyon sa gobyerno ng walang balak bayaran. Tunay ngang walang nakukulong sa utang...ito ang prinsipyo ginagamit ng mga politiko ntin kaya nakakapagtaka kung san napupunta ang daang bilyong pera ng gobyerno.
hopeless_race : Sana itreat naman po ng media ang hacienda luisita at mendiola massacre na parang MAGUINADANAO MASSACRE. Ipublicized ang mga katotohanan at ipakita sa tao ang karumaldumal na pinaggagawa sa mga farmers dun. Untouchable po ba sila cory at danding at hindi magawang batikusin ng media about these two massacres?
hopeless_race : Kapag napaguusapan ang mendiola at hacienda luisita massacre ay parang walang nangyari at parang hindi big deal. Anu po ba ang pinagkaiba ng dalawang nabanggit na massacre sa maguindanao massacre?
hopeless_race : Its sad that we pinoys are blind to the fact of what had happened in mendiola and hacienda luisita. Ang tanong..bakit ang media ay hindi manlang matackle ang ganitong usapin? Takot ba sila kay cory at danding?
hopeless_race : Wilkins" brand, for P1.4 billion.-1999 Sugarland Multi-Food Corp. for P2.9 billion 2001- Purefoods Corp P7 billion P60 billion Coca-Cola ... See More 2002- Cosmos Bottling Corp. from RFM Corp. for P14.1 billion October 2008- GSIS' shares in Meralco worth PHP30 Billion. December 2008- country's biggest oil refiner, Petron Corporation. international company shopping spree: Australian boutique brewer J. Boag and Son for A$96 million in 2000. $97 million for Thai Amarit Brewery Ltd $35.5 mi
hopeless_race : Gud am..glad to be back.
jr_lad : rip mr. alecks pabico. you'll be greatly missed!
sevens21 : Dati input mo lng name at SSS ID makukuha mo agad STATIC INFO...
sevens21 : tawag ka sa HOTLINE nila walang ANSWER grrr we need pa namn ng static info SSS Gising!!!
sevens21 : Gawa naman po kayo ng article about SSS. Pangit ng site nila dali ma blocked ng account
guest_899 : we must check the background of each potential candidates to avoid having another big mistake like GMA
guest_899 : congratulations to PCIJ, more power and God Bless !
jazzymuver : how did Arroyo swallow that kind of things!! how come that she just spend the money our countrymen for her own sake!!
guest_3664 : i would be glad if u can include the investigation of the manner public officials announce infra projects as per COA regulation. It is frustrating to see their faces on the tarpaulin instead of the prescribed information like name of project, date of implementation,amount of contract, source/s of fund, among other things. This is very rampant here in Marikina. Thanks and more power on your noble endeavors. We need people like you to have make our country great again.
jhanz_08 : im making research on R.A 9136...with rgards to the privatization of NPC..could someone out there can let me understand more bout this matter?why was monopoly dismantled?email me..jhanycem@yahoo.com...thanks much
erika marie : P.S.:) my paper is due next week and i do hope someone could provide me these reports coming from reliable resources thank you ulit.
erika marie : P.S.
guest_4275 : i am currently doing a study regarding political killings in the philippines. could someone out there please send me human rights reports under Aquino and Ramos administration. you could send it at my email: erikamariet@yahoo.com your response would surely be very much appreciated. thank you everyone. god bless.
guest_4275 : i am currently doing a study for my paper regarding political killings in the philippines. i noted that there are no human rights reports during the Aquino and Ramos administration. could someone out there please send me reports regarding these matter? i do hope these reports came from reliable resources you could send it in my email; erikamariet@yahoo.comyour response would surely be appreciated. thanks everyone. god bless.
jayson bourne : gusto ko po maging member ng PCIJ, panu po ba? may application po ba? sana mapadalhan nyo ako ng info sa email ko... www.jboxpenshoppe@yahoo.com
jayson bourne : cory is OK, but kris & Noynoy sensationalize masyado...
guest_9891 : LABAN pa rin!
meow : boycotts worked during marcos years. how about doing it now against the businesses of the con-ass congressmen?
meow : aside from 168, what other establishments can we boycott that belong to the arroyos and their cronies?
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Seeking voters’ affections thru the boob tube

Posted by: Vinia D. Mukherjee | February 18, 2007 at 2:35 pm
Filed under: 2007 Elections

THE campaign period for the Senate is not even a week old, but television air time is already awash with advertisements from a host of aspirants.

A screen grab from Villar's television ad. Senate President Manuel Villar, Jr. has probably the longest of the spots so far. In his meticulously produced ad, Villar is seen frolicking, singing, and breaking bread with the so-called common tao, among whom, the ad goes, he himself belongs. For a few seconds, he also launches into a dance with a little boy.

There’s former Senator Teresa Aquino-Oreta, too, who courts education advocates and uses a platoon of cute kids. Congressman Francis Escudero, meanwhile, plays the youth card with his ad, selling himself as one with answers to questions of joblessness and what the future holds.

Common ingredients appear to cut across the ads: a catchy jingle (even better, buy the rights to some popular ditty, if you can manage); a reference to your performance, if you’ve done public-service before; the endorsement of a popular figure; a recital of your family lineage, if you think they’ve left a good legacy; a hand-signal (whether original or recycled); and an appeal to basic instincts of love for family and a secure future.

These are exactly what you see in ads that at present frequent television, including also those of Senators Francis Pangilinan, Joker Arroyo, and Ralph Recto, Congressmen Prospero Pichay Jr., Alan Cayetano, and Juan Miguel Zubiri, and former presidential chief of staff Michael Defensor.

Some innovate, with, for instance, animation (Cayetano), or a concept à la Jack Bauer’s ‘24′ with tiled panels flashing on the screen at the same time (Pangilinan).

It appears that candidates do take advantage of the reach and power of television. The previous night, the news also featured the making of a television advertisement for Ilocos Sur Governor Luis Singson, with the senatorial candidate being endorsed by no less than the ‘Pambansang Kamao,’ Manny Pacquiao.

This desire for precious television air time attests to the same pattern of the medium’s supremacy that was observed during the 2004 elections. For sure, there are advertisements in newspapers too, but right now, they’re a sprinkling compared to those placed on television.

In the 2004 elections, media strategists exerted greater effort to capture the TV audience. For, indeed, television is king: over 90 percent of all Filipino households now have a TV, whereas only two decades ago, the proportion was a mere 30 percent.

And it is not just television’s reach, but its high credibility, that ensures its reliability as an advertising medium. It is not just that people watch a lot of television; they actually believe it.

In 2004, Pulse Asia asked voters in the two months prior to the May polls which sources of information and news about candidates and the campaign are most credible: 67 percent said it was television. Radio was a far second with 20 percent, and newspapers were most credible for only five percent.

Who will the boob tube help this time?

This entry was posted on Sunday, February 18th, 2007 and is filed under 2007 Elections. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 people have left comments

NOW he belongs with the masses?! Ganun?!!

acidboy wrote on February 19, 2007 - 3:10 pm | Visit Link

[...] Inside PCIJ explains how TV can guarantee the success of candidates: “In the 2004 elections, media strategists exerted greater effort to capture the TV audience. For, indeed, television is king: over 90 percent of all Filipino households now have a TV, whereas only two decades ago, the proportion was a mere 30 percent. And it is not just television’s reach, but its high credibility, that ensures its reliability as an advertising medium. It is not just that people watch a lot of television; they actually believe it”. [...]

Global Voices Online » Blog Archive » Superstars spice up Philippine elections wrote on February 21, 2007 - 5:37 pm | Visit Link