JANUARY - JUNE 2004
Special Election Issue
THE CAMPAIGN
First-World Techniques, Third-World Setting The X-Men: The Story of Activists-Turned-Political Consultants Campaigns on the High-Tech Road PHOTO ESSAY
ELECTION PERSPECTIVES
The Enigma of the Popular Will VOTER'S VOICE
THE LIGHTER SIDE
Making (Non)Sense of Politics Election Lexicon Quickie Quiz for the Politically Insane
T H E C A M P A I G N — WITH A LITTLE HELP FROM (U.S.) FRIENDS
IN THE coming elections, at least one prominent player is known to have once again engaged the services of U.S. experts. To help in her bid for a full term, President Gloria Macapagal Arroyo has hired Burson-Marsteller, the same international public relations firm that promoted the image of the Philippines during her November 2002 visits to the United States, Canada, and the United Kingdom. In the United States, the high-powered firm had arranged for Arroyo to be interviewed by the Wall Street Journal, CNN, Washington Post, and New York Times editorial boards, Newsweek, the PBS Newshour with Jim Lehrer, National Public Radio, and the CBS Early Show. According to O’Dwyer’s PR Daily, an invaluable resource on the PR industry, Burson-Marsteller was paid a hefty $447,000 for its efforts.
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