JANUARY - JUNE 2004
Special Election Issue
THE CAMPAIGN
First-World Techniques, Third-World Setting With a Little Help from (U.S.) Friends Campaigns on the High-Tech Road PHOTO ESSAY
ELECTION PERSPECTIVES
The Enigma of the Popular Will VOTER'S VOICE
THE LIGHTER SIDE
Quickie Quiz for the Politically Insane |
The story of activists-turned-political consultants Former communists are today's campaign operatives and political mechanics. as told to Luz Rimban
Being a successful former activist creates its own ethical crises. We have this need to reaffirm our activist roots every three years by supporting and voting for the right candidates, and by bringing out our checkbooks and donating to groups like Bayan Muna and Akbayan.
But some of us go even further. Indeed, the unseen hand in the 2004 elections is the Left — not as an organized bloc, but as the womb from which the savvy men and women running the current election campaigns have emerged. The activists and communists of the 1970s, '80s, and '90s are today's campaign operators. I could name at least 50 of us ex-leftists in each of the presidential candidates' campaign organizations. Hundreds — if not thousands — more are running campaigns at the local levels all over the country.
An activist has the kind of skills that aren't taught in school and the kind of skills for which you don't get a diploma. When he or she returns to his hometown from college in Manila, with or without a diploma, he or she becomes an asset, with talents that would be easily parlayed by politicians in need of organizers, propagandists, and operatives. A candidate running for national office doesn't hire an accountant, an architect, or an Ivy League graduate. He needs someone with political skills, someone used to doing battle on the ground, and not in some ivory tower. And the politician will soon realize that he will get more bang out of his buck if he entrusts his campaign to an ex-leftist.
After all, elections are basically propaganda wars, the "expose-and-oppose" kind of advocacy. It is the kind of advocacy we leftists have been primed for since our youth. The organizing and propaganda tactics honed by activists — through decades of involvement in underground or aboveground political work — are easily transferred to an election campaign.
For this reason, the leftist movement was a good training ground for political operatives; it is the best finishing school for campaign managers and organizers. First of all, leftists have a good grasp of policy issues, and an election is one whole policy debate. As activists we studied the national situation for years through teach — ins and various levels of leftist indoctrination. As teenagers, we committed to memory the whole spectrum of Philippine politics, and we knew by heart the nature and characteristics of social classes.
We were honed in close-quarters fighting, mano a mano. We are used to an "all-or-nothing" kind of war. In the movement, we believed we had nothing to lose but our chains. We developed an instinct for survival along with the killer instinct — the instinct to subdue the enemy through legal, semi-legal, and even illegal means. We are therefore uniquely equipped for political struggle.
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